All the information about Back to School in Australia is on this page. Here you can find out what and when Back to School is, as well as all the stores participating and the biggest deals to expect. We have already collected the best shopping tips on how to save money and get the most from the event. Check out the latest news here and enjoy our Back to School deals!
All about Back to School in Australia
What is Back to School?
Back to School in Australia happens every year at the conclusion of summer vacation, in January-February. Each territory in Australia starts school on a different day, but sales will typically begin shortly after Christmas and Boxing Day.
Back to School is a time when Australian parents and students alike begin shopping for the next term, purchasing the items that they’ll need for the next semester.
That means that throughout all of Back to School, you’re likely to find huge discounts on the things that you or your children will need throughout the next semester. From computers and electronics to office supplies, backpacks, clothing and more.
Don’t miss out on Back to School Deals
Participating stores
Find Back to School deals at your favourite shops
Shop with coupons
Most stores that participate in Back to School also offer online coupons, so you can stack your with coupons from Cuponation Australia!
Shop top deals
Most online retailers have special sale or clearance deal sections, where you’ll find the biggest savings and discounts during Back to School.
Get email newsletters
Most major retailers will offer you an extra coupon or savings for opting into their promotional emails, so get signed up and save.
Shop on mobile
Retailers often provide special deals, discounts and savings on mobile purchases. Shop on mobile, and see how much you can save.
More information
What was Back to School like last year?
Last year, Back to School in Australia was accompanied by some great deals, such as a free name sticker pack from Woolworths, and great sales at most Australian retailers. From sales on gadgets and technology like Sony Headphones at Target Australia, to great deals school workbooks at Booktopia, on Inspiron laptops at Dell Australial, and discounts on shoes, backpacks, bags and other essentials at stores such as THE ICONIC and GAP, 2018 was a big year for Back to School in Australia.
According to the Australian Retailers Association, more than $16.8 billion is typically spent each year after Christmas on Back to School and other sales.
History of Back to School
Back to School has become one of the most popular sale events in Australia, partially due to the influence of America. Unlike America, though, Back to School in Australia takes place in January-February, rather than at the end of August and the beginning of September.
It’s likely that Back to School shopping in Australia can trace its roots to the beginning of the Australian public school system in the 1880s. It was not until recent decades, however, that Australian retailers, taking inspiration from America and other European countries, began taking advantage of Back to School, offering deep discounts to spur greater sales after major holidays like Christmas and Boxing Day.
What else should I know?
Is it safe to shop online Back to School deals?
Of course! Shopping online has never been safer. In 2018 alone, Australians spent more than $21.3 billion online, representing a growth rate of 18.7% year-over-year. Spending growth on online shopping surpassed the increase in spending at brick-and-mortar stores.
Given how popular shopping online is, you can trust that your information will be safe and secure when shopping. You also have the protections of your credit card company, who will compensate you in the unlikely event of a fraudulent transaction. Shop online with confidence!
Should I wait for Back to School for the best deals?
Not necessarily! In Australia, there will be a huge number of great sales leading up to Back to School, such as Black Friday and Cyber Monday, which are growing in popularity in Australia.
In addition, you can get great holiday deals due to Christmas and Boxing Day in Australia. So don’t just wait for Back to School. Keep an eye out for sales all-year-round, and make sure you maximize your savings!
Back to School in Australia compared to…
… Europe
Back to School in Australia is quite similar to Back to School in Europe. Most retailers in Europe also participate in Back to School. However, school terms differ in most European countries, as they primarily go back to school in August and September.
… the USA
America still leads the way when it comes to Back to School sales. Just about every retailer, from electronics stores to fashion retailers and grocery stores, participates in Back to School in August and September. Back to school spending in America reached $27.6 billion USD in 2018 alone, according to a survey by Deloitte.
